Designing a user experience to reduce the carbon footprint through day-to-day activities

Context

Kora is the app that empowers you to grasp the consequences of your choices, enabling more informed decisions. It guides you to understand the impact your daily choices have on the climate

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Problem

The app struggled to attract new users due to the complexity of the idea

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Solution

To address this, we revamped the value proposition. Instead of targeting individuals, we shifted our focus to local groups, leveraging friendly competition to encourage healthier environmental habits

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