Redesigned platform for personalized white-labeled nutrition products

Context

Supliful, an on-demand order fulfillment service for food and sports supplements, engaged us to improve the user experience on their platform and website

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Problem

Their old WordPress-based platform lacked key features, had poor navigation and usability issues, along with an outdated design. These issues collectively hindered business KPIs

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Solution

The app design emphasized easy product discovery, while the website highlighted diversity and community benefits of Supliful products

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