Joybe

Revamping travel booking with a new design and website.

Check out live product here

Context

Joybe, the genius behind creating unforgettable adventures, reached out to us for a makeover. They wanted our expertise to revamp their visual charm, upgrade the user experience on their website, and sprinkle some coding magic to bring it all to life

Problem

Two main issues: users lack clear travel choices and context, and despite engaging with multiple design agencies, they struggle to determine a preferred visual identity direction

Solution

We addressed the issue by introducing a travel category page for more choices and context. Additionally, we rapidly created over 50 homepage designs to experiment and find the right direction