Researcher Hub
Building a brand identity for Oxford researchers
Check out live product here
Context
The Researcher Hub at the University of Oxford serves as a support hub for all fixed-term researchers at the university
Problem
Switching from the familiar to the new is tough, especially when users are attached to an old logo. They wanted a streamlined process to involve everyone in creating a broadly appealing brand
Solution
Implemented asynchronous participatory design, enabling contributors to engage in brand development at their own pace, fostering flexibility and inclusivity